HomeStar Bank — 70th Anniversary

Overview

Background

  • We were approached by HomeStar Bank a year before their 70th anniversary. Right away they let us know they wanted 3 video. One telling the bank’s history, one explaining the bank’s customer service, and one talking about the bank’s community involvement.
     
  • This project was going to span a few months and was the biggest undertaking Ravenspring Creative had participated at the time. There were 44 interviews by the end of all the shooting. That was a lot of data to go through and keep organized. We created 3 videos that captured the history and essence of HomeStar Bank.

Goal

  • Having customers, employees, and community members telling HomeStar’s 70 year story through 3 videos.

Process

Pre-Production

  • Lots of planning

This was a large project in many aspects. The amount of people we were interviewing, the amount of data we were going to have to store, and the amount of time it would take to ingest said data were among the few issues that concerned us. We had systems and plans in place to make sure everything was accounted for and nothing was lost.

  • Scheduling

You cannot just make 44 interviews happen. They need to be meticulously planned and scheduled early on in the process. We coordinated carefully with HomeStar Bank and the interviewees to make sure we were making efficient use of everyone’s time. There were a lot of long days and a lot of hard work but the project came together quite nicely. 

  • Questions and answers

We needed interviewees to talk about 3 different aspects of HomeStar Bank. Our questions had to be clear and concise to get the answers we were looking for. We had questions catered towards each of the 3 different subjects we wanted to cover. 

Production

  • Organization

Organization is prevalent in all of our projects but for this one we needed to make sure the organization was flawless. Everything got checked and double checked and meticulously backed up. We had a great system in place that never failed us. 

  • Time challenges

Filming 44 interviews takes a lot of time. It was very important to make sure we weren’t inconveniencing any of the interviewees. We had a well thought out schedule and were always ready to start filming when the interviewee showed up. 

  • Equipment

There would be days we were shooting all day. Batteries needed to be charged and data storage needed to be managed properly. We pushed our equipment to the limit. We knew the capabilities of the gear and could troubleshoot when necessary. 

Post-Production

  • Transcribing

There was so much data to go through that we needed to transcribe the footage. This was a new process to us. After finishing a few of the first interviews we had a good system in place to make the process more efficient. 

  • Multi-camera shoot

We shot each interview with 2 cameras to add an extra dynamic. It also helps us to edit out the ‘aaahs’ and ‘uuummms.’ People often have great answers to the questions but can struggle sometimes in the middle of the answer. The multi-camera shoot helps in being able to clean up the interview in the editing process. 

  • Large amounts of data

44 interviews and a multi-camera shoot will create a lot of data, 1.5 terabytes of data to be exact. That may seem like a lot to manage but we knew this project was going to be data heavy. We prepared our editing computers and hard drives before any footage was shot making the large amounts of data simple to manage. 

Final Video