Observing & Understanding
Exploring what’s possible
In this phase, we sit down with our clients and get a ground-level understanding of what their goals and desires are. We have a questionnaire that helps us get to the heart of the project. Our main goal in this phase is to understand the big picture and the resolution of any creative challenges.
Frame of Reference
- Once we understand the project, we can move toward building empathy for the people the project serves. This is done with empathy maps. Our goals in this stage are to find the deeper meaning in the project, understand the frame of reference, and find your story.
Solving & Creating
Ideas that solve
- Now that we've established what that project is and who the project is for we go into the ideation phase. For this, Ravenspring brainstorms a variety of different solutions for the project. We work out the story, script, and the artistic elements of the project.
Pre-Production, Production, and Post-Production
This is the heart of every video project. We create a detailed plan for how we are going to tell your story and what it takes to make it happen. We go into filming (production) and then we edit the film in post-production.
Building & Reflecting
Expand your story
- This is where we look at the reception for the project. This is something we can measure in a meaningful way. We look at how this project got your audience to take action.
Reflect & Grow
We sit down with you after everything is created and help you figure out how you want your story to expand over time. We call this the after action review.