The most successful social videos last between 30 seconds and 1 minute. So while this may not leave a lot of room for in-depth subjects, it is the perfect space to quickly tell a single story! Or it is a great way to create a sizzle reel or tease to a bigger project.
It’s no secret that videos are viral content. Just scroll down your Facebook feed. Video after video after video. From cat videos to recipes, laughing babies to breaking news.
Are videos just a source of entertainment and forgettable information or can they actually be used to connect with customers and potential clients? As a way of growing your business and building your brand?