We already talked about the WHAT and WHY of video marketing on social media.
So let’s talk about the HOW.
There are a multitude of different video types. Not all are meant for social media. Videos for social media should be optimized and shared differently. Just dropping a link and hitting post, is not going to get you the results you are looking for.
A big difference.
As consumers, when we are seeking knowledge on something or a very specific source of entertainment, we go to Google or YouTube.
But on Facebook, Twitter, and Instagram, users are more likely to find a video when scrolling through a feed. Whether they watch it depends largely on how eye-catching and engaging it is. And thanks to our friend the algorithm, they may not even see it. Which means you have to work even harder to get your content noticed and shared.
So, what should you be sharing?
Interviews / Q&A
Interviews or Q&As are very engaging for your audience. Whether they are getting to know a member of your team, hear a client story, or sharing inspiration from a thought leader in your industry, these videos allow you to get personal and real with your audience.
If you are leaning towards more of a Q&A style, you can ask your audience to provide questions for you to answer in either a recorded or live video. This type of content also works great using Instagram Story’s poll, quiz, and live features.
Behind the Scenes
BTS is a great way to give a little peek into your brand! Whether it is sharing your design process, your on-set setup, how a product is developed, office tours, event setup, backstage, how your team works, etc.