It’s no secret that videos are viral content. Just scroll down your Facebook feed. Video after video after video. From cat videos to recipes, laughing babies to breaking news.
Are videos just a source of entertainment and forgettable information or can they actually be used to connect with customers and potential clients? As a way of growing your business and building your brand?
As a visual species, humans find videos more engaging, more memorable, and more popular than any other type of content out there. With 81% of businesses using video as a marketing tool — up from 63% over the last year (via Hubspot) - video as a means of storytelling and advertising is no longer a nice option, it’s a necessity.
Here’s exactly how video marketing can help grow your brand.
Video is Everywhere
Let’s start with the obvious.
As we alluded to earlier, video is everywhere these days and so it just makes sense to latch onto this form of content marketing as a way of fully maximizing your marketing budget. Everyone loves an interesting video and putting your video out on social media platforms like Facebook and Instagram will boost engagement and help to build your brand. It is just a smart business decision to use video as a major part of your company’s marketing strategy.
Not only does video make information easier than ever to access, it also makes it easier than ever to spread. When was the last time you heard about an article going viral? Other forms of content marketing may get shared occasionally but will not have the same impact that a video will. Videos have a much wider appeal and are more likely to reach a larger audience.
92% of users watching video on mobile will share it with others. - Wordstream
Video is an Effective Support to Other Means of Advertising
One great use for video is that it is effective in accomplishing things like more email click-throughs and higher website traffic.
SEO. SEO. SEO.
The algorithms of Google, Bing or Yahoo change rapidly, and in 2019 various statistics suggest that video content will play a crucial role. According to a Video Explainers report, video content is an ally for SEO campaigns: a page is 53 times more likely to be at the top of SERPs if it contains at least one video.
A website is 53 times more likely to reach the front page of Google if it includes video. - Insivia
Video Helps Your Content Stand Out
Not every video has to be Super Bowl–commercial material. Videos can also be used as promotions to improve other content assets, like blogs, email or your website.
With the overabundance of marketing content available to the consumer, there is a growing need to find ways to more easily engage with potential clients. This is one of the greatest gifts that video provides the marketer. It instantly engages with the customer in a way that written content is not quite able to do. This provides you with a greater consumer engagement and will help to boost your conversion rates.
Video Helps You to be Creative in How You Present Your Content
Unlike written content, utilizing video helps you engage with your audience in interesting and creative ways. Video can help you find ways of standing out and further push your brand to the forefront of your industry. With the growing amount of content available to the consumer, it has become necessary to find ways of engaging that are unique and different. You want to find a way to make your product stick with your audience and video can provide that for you.
Video Boosts Engagement
We are in the midst of an attention-driven economy, in case you hadn’t noticed. The average consumer has a lower attention span than the average goldfish, which means you need to be particularly conscious of how you’re driving and maintaining audience engagement. Luckily for you, video content beats out its text-based counterparts in both attention and engagement ratings.
You could publish a well-written, content-heavy article about your product that a potential client reads half of before getting distracted or you can produce an interesting, to-the-point video that immediately grabs your audience’s attention and boosts engagement. Simply put, video improves your chance of getting the attention of your potential clients in a world where attention spans are getting shorter and shorter.
Video Provides You with Greater Conversions
People who view your videos are much more likely to become your customers. In fact, 72% of customers would rather learn about a product or service by way of video, and 64% of consumers will make a purchase after watching branded videos on social platforms.
This is further testament to the fact that people would rather see a video than read an article. An article or blog post is great for improving SEO and driving traffic, yes, but at the end of the day, a video is more likely to be the tool that brings in the sales. The explanation is that moving images attract more attention than static images or textual content.
Videos attract 300% more traffic and help to nurture leads. - Marketing Sherpa
Wrapping It Up.
There is no doubt in the importance of video in marketing.
More and more, companies are utilizing video for customer engagement. Video is the future of content marketing and you do not want to be left behind. If you are serious about reaching customers and building your brand, you need to be competitive and video will help you do that. Make use of video for your marketing or be left in the dust.
Video marketing has shown to be one of the most powerful strategies for promoting and growing your brand online. At Ravenspring Creative, we help clients reach their audiences with powerful and engaging messages. From the simplest title to the most ambitious video animation, we love what we do — and it shows!